When renowned American journalist Dan Rather presented a US news segment on the topic in 1979, he said: “Wellness – there’s a word you don’t hear every day.” How times change. Now, wellness is everywhere – an all-consuming concept that has transformed every brand and life experience it has touched, from food and travel to exercise and sex. It’s a powerful and hugely profitable global industry, valued at $4.4 trillion in 2020. That’s more than three times larger than the worldwide pharmaceutical industry. So, if wellness is now just an everyday word, surely we must ask: is everyone feeling good? Are we all well? Unfortunately, as with many individual wellness fads and trends, the evidence isn’t looking good.