“Seeing is not enough; you have to feel what you photograph. “ Andre Kertesz (supposedly) said so, and in that short sentence, he totally nailed what is wrong with 99% of the ‘photography’ you see on the internet. 65 megapixels files from a very expensive camera? Check. Rented a nubile model to pose and have a lighting assistant and a make-up person? Check. Travelling to a remote waterfall on Sumba, having locals carry your expensive equipment over the mountains? Check.
And yet, and yet …