‘“You have one identity,” Mark Zuckerberg famously said. “The days of you having a different image for your work friends or co-workers and for the other people you know are probably coming to an end pretty quickly.” He added that “having two identities for yourself is an example of a lack of integrity.”’
— from Jenny Odell’s ‘How to do nothing’
And right there we know that something is quite off with the Zuckerberg.